24
Jan

sticker award book first edition

Posted by Fabio Benedetti

Some time ago I went into Waterstone in Exeter. As usual, I went straight to the Art and Design section (unfortunately I can’t seem to cure this addiction of mine…) and after flipping a few books’ and manuals’ pages, I opted for the 1st international Sticker Award volume
I was very surprised when I realised that page 146 featured one of my designs. I was not aware of it being published at all, especially considering it is a 5-year-old small sticker design. Nevertheless, I am proud to have contributed to such a quirky publication :) Thank you Sticker Award Crew!

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17
Jan

my fixed gear bike

Posted by Fabio Benedetti

My imagination has been recently captured by the amazing world of fixed gear bikes. Bikes and cycling have always been a passion of mine, even though I have never considered it seriously and never went from amateur to professional.
As for fixies, what really appeals is the fact that design can be easily customised, and with a tad of creativeness here and a quirky touch there, you can create truly unique models and stand out from the crowd.
This is why, last November, I started collecting all the parts to build a unique bike – and I learnt a lot of the most technical side of the business, including how a bike really works. For the first time I realised what’s what and that was very cool!
On eBay and Velosolo I ordered all the parts I needed for the custom bike – and I am very proud of it, indeed. For a relatively decent sum, I managed to build my fixie fairly quickly and although I still have to learn a few tricks, I am very happy with it!
An interesting fact: mine is a 1978 Raleigh, refurbished frame that has been repainted and assembled. Because of its colour – turquoise – and my Italian heritage (I’m from Tuscany) I named it Freccia Azzurra (blue arrow). In the near future, I am hoping to set up a dedicated microsite; in the meantime, I set up a Flickr account so please have a browse.
Fixed gear bikes come in plenty of models – and certainly much cooler than this – but I have to say that more than once I was asked about the bike by random people of all ages! I was more than happy to explain what I did and how to them and felt a little proud of my ‘baby’. It would be great to build  – or even design – other bikes in the future. In fact, the next one is being planned for summer 2011: I already have a vintage frame ready to use so… watch this space!

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17
Jan

new identity project

Posted by Fabio Benedetti

Last December, at Thinkology I worked on the new identity for a South West customer. A Devon-based construction business, Westbuild wanted a new identity with a colour (cyan, lime and dark orange) for each service department of the firm (commercial, residential and turnkey). The icon reminds of a building and the icon is also strategically placed in the West area of the design. Westbuild has been a very inspiring project as it involved the creation of the entire coordinated corporate identity. So far, Westbuild requested a new identity + stationary + website. I am currently working on their website, so stay tuned because news may be disclosed anytime soon!

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17
Jan

westbuild stationary

Posted by Fabio Benedetti

Luckily, the client was over the moon with the results! Happy client = happy Fab. The next step has been to come up with a coordinated identity that could  tick the ‘corporate’, ‘professional’ and ‘clean’ boxes as the client wanted to keep it simple. I am glad all went smooth and Westbuild totally loved the work.

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9
Jan

artscode logo made in wood

Posted by Fabio Benedetti

This little masterpiece was hand-made by my brother Alessandro, in his carpenter workshop based in our beautiful Viareggio, Tuscany.
My brother is some kind of genius when it comes to wood – as well as a talented artist in all manual works, I have to say! Last Christmas he gave me this magical item, made in Finnish birch plywood, as a special customized pressie. I am sure his skills will come in handy for other cool, handcrafted works. Stay tuned!

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15
Dec

vynil toys rule

Posted by Fabio Benedetti

Artscode HQ is full of rad vinyl toys. I love the ‘Ye Olde English’ series by Kidrobot and Tado’s is definitely my favourite! This is one of the reasons why I am currently thinking of a possible custom toy by Cocorino… Artists like Tado, Tokidoki and Peskimo are a constant source of inspiration, so stay tuned!

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10
Dec

2010 rainy london xmas cards

Posted by Fabio Benedetti

This year’s Xmas cards for Rainy London feature a change of direction. Indeed, I was asked to create a custom character – I like characters! – that could be funny, cute and… red, as the usual R.L. colours. The style inspiration is taken from Japanese icons and designs, while the red hue provides a Christmassy flair without actually using any of the traditional seasonal items.  If you open the card from back to front, the character’s face becomes complete. Happy holidays!

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11
Mar

boomerang propaganda card

Posted by Fabio Benedetti

This photo was taken in Exeter, in the cathedral’s close – one of my favourite places in the whole world! – and I like the contrast of the rusty handle against the dark grey/white card. I just thought the clash of the vintage look of the door and the brand new paper was very striking.

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