27
Mar

lives of the artists

Posted by Fabio Benedetti

This is just awesome. Seriously. I am very very happy to have had the chance to be featured in the Lives of the Artists in Digital Artist magazine UK. I love reading design magazines and I really like Digital Artist’s style. It has been an honor for me to be listed in there. If you have the chance grab a copy, Issue 18, lots of interesting articles in there. Stay tuned for other stuff coming soon!

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27
Mar

a printed tweet makes me happy

Posted by Fabio Benedetti

On Issue 148 of Computer Arts Project UK one of my tweets has been published on the ‘Big Question’ panel at the beginning of the magazine. The question was ‘How do you turn a good logo into a good brand?’ My answer to this question was ‘A good logo really needs to match the company’s personality. Strong personality plus good logo = great brand. Starbucks got it right.’ I was really happy to see my words printed there! Thank you for being so kind!

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24
Jan

sticker award book first edition

Posted by Fabio Benedetti

Some time ago I went into Waterstone in Exeter. As usual, I went straight to the Art and Design section (unfortunately I can’t seem to cure this addiction of mine…) and after flipping a few books’ and manuals’ pages, I opted for the 1st international Sticker Award volume
I was very surprised when I realised that page 146 featured one of my designs. I was not aware of it being published at all, especially considering it is a 5-year-old small sticker design. Nevertheless, I am proud to have contributed to such a quirky publication :) Thank you Sticker Award Crew!

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17
Jan

my fixed gear bike

Posted by Fabio Benedetti

My imagination has been recently captured by the amazing world of fixed gear bikes. Bikes and cycling have always been a passion of mine, even though I have never considered it seriously and never went from amateur to professional.
As for fixies, what really appeals is the fact that design can be easily customised, and with a tad of creativeness here and a quirky touch there, you can create truly unique models and stand out from the crowd.
This is why, last November, I started collecting all the parts to build a unique bike – and I learnt a lot of the most technical side of the business, including how a bike really works. For the first time I realised what’s what and that was very cool!
On eBay and Velosolo I ordered all the parts I needed for the custom bike – and I am very proud of it, indeed. For a relatively decent sum, I managed to build my fixie fairly quickly and although I still have to learn a few tricks, I am very happy with it!
An interesting fact: mine is a 1978 Raleigh, refurbished frame that has been repainted and assembled. Because of its colour – turquoise – and my Italian heritage (I’m from Tuscany) I named it Freccia Azzurra (blue arrow). In the near future, I am hoping to set up a dedicated microsite; in the meantime, I set up a Flickr account so please have a browse.
Fixed gear bikes come in plenty of models – and certainly much cooler than this – but I have to say that more than once I was asked about the bike by random people of all ages! I was more than happy to explain what I did and how to them and felt a little proud of my ‘baby’. It would be great to build  – or even design – other bikes in the future. In fact, the next one is being planned for summer 2011: I already have a vintage frame ready to use so… watch this space!

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9
Jan

artscode logo made in wood

Posted by Fabio Benedetti

This little masterpiece was hand-made by my brother Alessandro, in his carpenter workshop based in our beautiful Viareggio, Tuscany.
My brother is some kind of genius when it comes to wood – as well as a talented artist in all manual works, I have to say! Last Christmas he gave me this magical item, made in Finnish birch plywood, as a special customized pressie. I am sure his skills will come in handy for other cool, handcrafted works. Stay tuned!

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1
Oct

artscode on web design index 8

Posted by Fabio Benedetti

I was honoured to be featured in the Web Design Index 8 book. Along with other very nice, eye-catching, design-driven web pages, the previous version of Artscode was also included. I was really happy to be in it, and the book is certainly a nice reminder of my old portfolio.

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15
Jan

web design index 04 features scuola arte e balletto

Posted by Fabio Benedetti

Scuola Arte & Balletto’s website – a Tuscany-based dance & ballet school – was included in the Web Design Index by Content .04 volume. Although a small project for a local school, the website had an impact in the community and I was flattered it was given a space in this important publication!

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12
Jan

gingersnap website gets the dope

Posted by Fabio Benedetti

At the beginning of 2010, Gingersnap’s website, that I designed under Thinkology, was awarded the Dope Award Recognition. Gingersnap is a Bristol-based model recruiting agency that wanted a fresh and eye-catching website to use as their online database for customers. The website is no longer online in this format.

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